What determines the price of a render?


There are many factors that influence the price of a visualization and that is why it is so difficult to give a clear cost for your dream graphics. The price is usually set after the graphic is familiarised with the customer’s requirements. Here is a short guide to the render pricing criteria, which will surely be of interest to a potential buyer of this service.


Technique and style of the creator

This depends on the software and the preferences of the visualizer, while some use expensive software and have the ability to create visualizations at the photorealistic level, while others use less expensive software or create graphics with less realism. Such less complicated renderings are usually faster and easier to perform, they give less spectacular effects and are much cheaper.


number of details

Generally speaking, it means how many polygons need to be modelled to create a scene. It manifests itself in the form of the size of the project or the degree of complexity of the solids. For example, the scene of an old castle with ruined walls made of stone blocks and other elements full of details characteristic for this type of architecture will be much more labour-intensive than a modern, plastered building. This increases the number of working hours of the visualizer and, consequently, the cost of the render.


number of perspective shots

The visualizer models only those elements which are visible on the shot ordered by the customer. This means that if at some point the customer changes his mind and wishes to have a view that shows the design from a completely different side, the graphic designer will have to model the missing elements. This means that as the number of shots increases, so does the cost of the order.


background image

In the case of interior renderings, these situations occur more rarely, while in the production of exteriors, almost always. The client can choose from several options to present the surroundings of his building/project. One of the options is to paste the render of the object directly onto the photo, it is a fast technique, sometimes necessary, but less phenomenal. Another option is to model the environment in the low-poly technique, which in practice means angular, usually monochromatic objects of the environment to present its cubature. The third solution is to use high quality models and textures realistically reflecting the character of the project’s surroundings. This is of course the most time-consuming and costly option. However, most often customers who opt for photorealistic visualization services choose the latter option. Therefore, it follows that exteriors are more expensive than interiors.


model on request

Another element that has a significant impact on the cost of rendering is the use of expensive, paid models on request. For example, when a customer orders a render with a large number of character models or character models of their choice, the cost of which may vary between $7-50 per character, such costs are usually added. Of course, most visualizers have a rich library of models and if the customer’s budget is limited, the graphic designer will suggest another solution. The most important element is client-graphic communication.



Which means retouching the render and enhancing its colours or to create a collage, which usually takes place with large renders. Collage postproduction is pasting graphics, e.g. of cars, characters, interiors of buildings in order to achieve the desired effect. It often means many hours of searching for suitable graphics on the Internet, which with their perspective, subject, resolution, etc. will correspond to the pasting on the render. This tedious process also affects the price of visualization.


execution time

Last but not least, if the render is a work on short notice, it means overtime for the visualizer and the necessity to hire a render farm. The costs of such a farm are often negligible, whereas in the case of very complicated scenes, or those with a lot of bump maps, the costs of such services increase significantly and are presented to the client.