What is 3D Rendering? – The ultimate guide to understand visualisation process

The art of visualising.

Nowadays the customer buys with his eyes, and design studios apply bigger importance to 3D visualization. Therefore, the success of design sales depends on how they will be presented to the customers. They should instantly attract attention and leave a positive impression. Firmitas, Utilitas, Venustas of the designed space is no longer the determining factor for successful marketing. People want future home and workspaces to be above all beautiful.

 Example 3D Rendering Services:

The best way to understand 3D rendering is to see some service examples. Most popular rendering services:





• RENDERS 360°


What is it?

Computer-generated visualization is known to be one of the best methods of presenting a designed object among designers, architects or constructors. It is a method that properly reflects the proportions of the building, it’s color and materials, allowing us to see how the future object will fit in within surroundings. Advanced graphic programs used to create 3d models allow almost without limitations to create three-dimensional virtual reality. The vast majority of films or commercials are based on this technique.

The beginnings…

The whole process of creating an architectural visualization begins when the graphic designer after getting acquainted with all drawings provided by the customer. Later, after modelling the scene texturising and adjusting the final settings, the final process of rendering is happening.

How does it work?

Calculation module analyzes step by step the 3d model of a given scene to generate a digital image. All physical phenomena and visual effects such as: refraction, reflection, shadows and background colors are taken into consideration. Thanks to this calculation, module performs a faithful simulation of virtual reality in our 3D project. Rendering process allows to obtain simulations of both static and moving images – animations. Depending on size, textures, complexibility of the scene and power of the computer, rendering can take from few seconds to even few weeks. After that, final image is ready for further postproduction in photoshop.