What’s the difference between rendering and visualizating.

Visualization? 3d Rendering? 3D modelling?

These terms are used interchangeably, despite the fact that they are fundamentally different from each other. Below we present major differences between the three most popular, but also the most often confused concepts.


3D visualization…

is a photorealistic two-dimensional image obtained by appropriate computer program. It combines technical and artistic  skills such as design, composition,  photography, color, structure. As a result we produce images, interactive presentations and films.

Visualization is a multi-stage procedure leading to the creation of a model in a three-dimensional environment. When the model takes its final form, the graphic designer places it in the scene where it will be presented. Then appropriate textures and lights are added to the scene. All effects will be adjusted in such a way that the final effect is as close as possible to the real image.


3D modelling…

defines the process of creating and modifying 3D objects with use of professional software. The object obtained in this way is called a 3D model, which can be presented later as a 2D image thanks to the rendering process. Model obtained this way, after required preparations, can also be used for animation, creating computer games or 3D printing.

Difficulties in distinguishing between the concepts of rendering and visualization result from the fact that they are very closely related. These terms are often used interchangeably.


In the light of the discussed differences…

between the processes mentioned, it is worth mentioning that they have a significant difference in determining the cost of work. Depending on whether the client provides the computer graphic designer with 3D files, the work of the graphic designer is greatly simplified or he has to model these 3D objects himself. Therefore, the time of his work is prolonged and the price of the service increases.

It is very important to discuss the details of cooperation between the visualizer and his client at the beginning of the cooperation to avoid later misunderstandings.